Content for peopleContent for everyoneFrom Korea to the worldContent for peopleContent for everyoneFrom Korea to the worldContent for peopleContent for everyoneFrom Korea to the world
We make content for people, content for everyone. And we believe the most Korean is the most universal.
Baruda means straight, right and evenly spread.
바르다 is a Korean word with three meanings: to be straight, to be right, and to spread something evenly. We took all three as our principles. Code kept straight, promises kept right, and care spread evenly to the last screen.
Like the piers of a Han River bridge, we build straight and sturdy.
Four principles we hold to in all content. Keep scrolling.
01
People first
We start from one person's real day: a budget tracker that is a chore to use, a file that will not open. If content does not make that day easier, we do not ship it.
Everyday problemsEasy and simple
02
For everyone
Language, age and device should not decide who gets to use content. Our apps launch in many languages from day one and run on iOS, Android and the web.
Many languagesiOS · Android · Web
03
Korean at heart
We keep Korean stories, humor and color in our content instead of sanding them down. A nagging monk and a cat in a budget tracker travel further than a generic mascot.
Korean storiesGlobal launch
04
Small team, hands-on to the end
A small team does it all in-house, from planning and design to development and operations. Nothing is outsourced, so we can stand behind every detail.
Made in-houseCarefully checked
Process
Every app goes through four steps. Each week we make a build we can actually use.
01
FindPlanning
We look for the moments in a day that are a hassle, then decide what to build and why. The goal is a shorter feature list.
02
SketchDesign
We start with a prototype we can tap through. Most of the awkward parts show up at this step.
03
BuildDevelopment
We develop week by week, and every week we ship a build that runs on real devices.
04
FinishFinish and launch
Performance, accessibility and translation get the last coat, and then we launch. We keep polishing after launch.
In numbers
2026
Founded
Baruda started in September 2026 in Jeonju, Korea.
2apps
Made in-house
"Buying Again?" is on Toss and Google Play. File Toolbox is on the App Store and Google Play.
11languages
In a single app
File Toolbox comes in 11 languages. "Buying Again?" comes in 8.
FAQ
What does Baruda make?
Our own apps for iOS, Android and the web. We plan, design, build and run them ourselves. We are a product company, not an agency.
Which content is out now?
"Buying Again?" (또 사?), a pixel budget tracker, is live as a Toss mini app and on Google Play. File Toolbox, a set of 26 file tools, is on the App Store and Google Play. The iPhone version of "Buying Again?" is in App Store review.
What does "the most Korean is the most universal" mean?
Things made with a clear sense of where they come from tend to travel well. So we keep Korean stories, humor and color in our content, then translate and adapt them with care for each language.
How do you handle personal data?
Each app has its own privacy policy on this site that says what is collected and why. You can read it before you install.
Do you take on client work?
No. We focus on our own content. Partnership ideas, press inquiries and feedback on our content are always welcome.
Where are you based?
In Jeonju, Korea. Baruda was founded here in September 2026.
Say hello.
Feedback on our apps, partnership ideas and press questions are all welcome. Send us a note and we will write back.
